Kyria
An outdated brand needed a fresh voice without losing its roots. Through a focused discovery process, Kyria’s identity as a women’s leadership network was distilled into a distinctive visual language that honours its heritage while boldly stepping into the future. The complete rebrand—spanning a refreshed logo, refined typography, dynamic colour palette, tone of voice, image style, stationery, exhibition stands, presentation materials, and website—delivers a cohesive identity that empowers and connects women in leadership.
ClientKyriaServicesBrand Identity, Graphic Design, Print, Guidelines, Website, Event Stands, Socials
Logo evolution
The Kyria logo is built on the core values identified through brand discovery—network, belonging, strength, and movement. The interlocking circles symbolize interconnection, unity, and the dynamic energy of women in leadership, reinforcing Kyria’s role as a supportive and empowering network. The bold, upright wordmark embodies strength and confidence, creating a visual identity that feels both powerful and welcoming. Together, these elements reflect Kyria as a home for leaders, fostering growth, collaboration, and collective impact.
Honouring the brand legacy, the graceful curves of the old logo were transformed into interlocking circles that symbolise the connected and empowered nature of community and network. Retaining the original upright typeface in the new wordmark, we infuse the design with boldness and a strong sense of leadership, reflecting the board’s vision for a dynamic, empowering leaders network brand.
Voice and key messaging
At the heart of Kyria we identified three core actions: Champion, Empower, and Release—each rooted in the organisation’s mission to support and develop women in leadership. These words encapsulate the brand’s messaging and define the experience it seeks to create.
- Champion reflects the deep value Kyria places on each leader, fostering a sense of belonging, recognition, and purpose.
- Empower represents the organisation’s commitment to equipping women with the credibility, support, and knowledge needed to lead with confidence.
- Release embodies the energy, innovation, and boldness required to step out, take risks, and influence the world.
Visually, the three interlocking circles symbolise the interconnected nature of these actions—demonstrating how Kyria nurtures leaders holistically, ensuring they feel valued, strengthened, and prepared to make an impact.
