Little Hinch

Little Hinch is a thoughtfully designed toy brand created for Mrs Hinch – one of the UK’s most-loved influencers and a trusted voice for millions of parents. I led the brand from concept to launch, developing the name, visual identity, tone of voice, and full suite of touchpoints including the Shopify website, email campaigns, and social content. Designed to reflect Mrs Hinch’s calming aesthetic and focus on quality, every detail was crafted to resonate with design-conscious families and support sensory-led play.